[Lesen] (Epub) Marketing Analytics: Data-Driven
Techniques with Microsoft Excel
By Wayne L. Winston
Helping tech-savvy marketers and data analysts solve real-world business
problems with ExcelUsing data-driven business analytics to understand
customers and improve results is a great idea in theory, but in today's
busy offices, marketers and analysts need simple, low-cost ways to
process and make the most of all that data. This expert book offers the
perfect solution. Written by data analysis expert Wayne L. Winston, this
practical resource shows you how to tap a simple and cost-effective tool,
Microsoft Excel, to solve specific business problems using powerful
analytic techniques--and achieve optimum results.Practical exercises in
each chapter help you apply and reinforce techniques as you learn.Shows
you how to perform sophisticated business analyses using the cost-
effective and widely available Microsoft Excel instead of expensive,
proprietary analytical tools Reveals how to target and retain profitable
customers and avoid high-risk customers Helps you forecast sales and
improve
